When we embarked on our journey with Base we were excited by the challenge of supporting diverse platforms — from Base Mobile to Base Web. Each platform came with its own set of native components and frameworks, and our ambitious goal was to unify them under a single, seamless system.
As UX designers, one of the most valuable tools in our toolkit is the skill to validate our design decisions with user research. It’s invaluable to making quality design decisions.
We often see websites left untouched for years, resulting in a stagnant online presence that no longer represents a business or brand, this often leads to poor user engagement and low conversion rates. This can then lead to costly overhaul projects that could have been avoided with regular updates. A website doesn’t necessarily need rebuilding every few years; it just needs to evolve alongside your business.
Web design is more than skin-deep. It’s about crafting digital experiences that resonate with users. Psychology is the secret ingredient to effective web design. By understanding how users think and behave online, designers can create interfaces that are not only visually appealing but also emotionally engaging.
An interview snapshot is a way to organize your thinking as research sessions are happening, setting you up for smoother, less stressful analysis later on. There’s no wrong way to use it, and we have a customizable template to get you going.
Gen Z – a generation of young people born between the last few years of the 20th century and the first ten years of the 21st, are the primary users of a modern-day Internet.
Most of my multi-page designs are typically created in Adobe InDesign, but for simpler layouts, I sometimes opt for Illustrator. While InDesign offers more advanced tools for managing text styles, the key advantage lies in its use of Master Pages. However, Illustrator also supports threaded text, allowing you to link text areas and have the content flow from one frame to another, along with several useful options and features.
IKEA’s Hus of FRAKTA pop-up on Oxford Street celebrates the iconic blue FRAKTA bag through immersive design experiences, creative customization stations, and a curated collection of bold, functional products. This playful tribute highlights how simple, democratic design can inspire creativity and elevate everyday objects into cultural icons.
Hair brushes let you replicate textures, strands, and gradients with just a few strokes, saving hours of manual work. The best part? Many of these tools are available for free, offering high-quality results without denting your budget. They range from fine, detailed strands perfect for close-ups to dynamic locks for quick volume rendering.
Forms are already notoriously tough to customize and style — to the extent that we’re already starting to see new ideas for more flexible control. But what we don’t often discuss is designing good-form experiences beyond validation. That’s what Jima Victor discusses in this article, focusing specifically on creating multi-step forms that involve navigation between sections.
