What I told the CFO when he asked why design mattershttps://uxdesign.cc/what-i-told-the-cfo-when-he-asked-why-design-matters-ceadb07c929e?source=rss----138adf9c44c---4

How to sell design and show the impact of design outcomes to business and finance leaders. Many years ago a business unit CFO told me: “I don’t need another presentation explaining why design is important. I need to know whether investing a