What is a Dark Pattern and How to Avoid Them
Recently, I found myself at a photo booth after an exhausting day. While processing my order, a screen appeared asking if I wanted additional photos for just £2 more. There were two options: a bold green “Continue” button that commanded attention, and a barely visible, desaturated grey “Skip” button that appeared almost non-clickable. I caught myself nearly pressing “Continue”, simply because it was the visually dominant choice — but I didn’t want extra photos, and I certainly didn’t want to be charged more.
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